Search Engine Optimization (SEO), is the process by which a website is optimized to be displayed at the top of search engines like Google. When someone is searching for your products or services, showing up at the top of Google is key in delivering you a consistent stream of free traffic.
There are two aspects of SEO – on page SEO and off page SEO.
On page SEO focuses on optimizing a webpage itself to indicate to Google that it is authoritative, trustworthy, and more importantly, relevant to the user’s search. Off page SEO focuses on building other key signals like backlinks, directories, and social signals that tell Google that you are a reliable business and should be showed in the search results.
This article will focus on the On Page SEO optimizations that can be made to ensure a webpage is set up for success in an SEO campaign.
Keywords are a big component of getting your page to rank in Google. Keywords are all search terms that you want your business to show up on Google for. Some examples include:
The first step in successfully optimizing your webpage is knowing what you’re optimizing it for! This is keyword research, identifying the keywords that you should target with your campaign.
An example of a webpage we optimized is https://www.strouse-law.com/chapter-13-bankruptcy/ a Milwaukee law firm, Strouse Law.
The keyword we were targeting is “Chapter 13 Attorneys in Milwaukee”.
Keep in mind that while you definitely want to mention your keyword, you don’t want to mention it too much or Google will think it’s spammy. This is known as keyword stuffing.
Title Tags are very important for SEO and tells Google what your page is about. Therefore, you want to include your keyword naturally in your title tag to ensure that Google recognizes that it is appropriate for your keyword.
The Title Tag is also what searchers see when they see you in the search results. That’s why it’s important to make sure it is professional and relevant and not just full of spammy keywords. It is also an opportunity to entice searchers to click on your webpage, which increases click through rate and sends a positive signal to Google that your page should rank for that keyword.
Headings help to break up content and also provide an organizational hierarchy. H1 tags are the most important, and you want to make sure to include your target keyword inside it. Additionally, H2 and other headings should naturally contain the main keyword as well as some of the secondary keywords.
The Meta Description is also important and is a short description of the webpage. The meta description is also typically displayed on the search engine result page and is likewise another opportunity to hook people into your site and increase click through rate.
Alt Tags help describe what an image is about and are designed for accessibility so that the visually impaired using screen readers can understand the image. are crucial for a webpage. The reason a good alt tag will improve your on page SEO is simple. Google and other search engines can’t understand images in the graphical sense. Alt Tags tell the Google bot what the image is about – and, if it methodically contains keywords, sends another signal to Google.
Therefore, image alt tags should be added to improve accessibility and to also contain keywords that demonstrate that your page is relevant to your target keyword.
Another great way to boost your SEO ranking is through making sure your website is mobile friendly. Google, as well as all other search engines, has made it clear that they elevate mobile friendly websites in the rankings. Plus, with such a large percentage of traffic coming from mobile devices, you need to have a mobile optimized website!
Google scans webpages for load times and wants to rank quicker-loading websites higher, because they are more user friendly. If a page takes too long to load, why would the search engine want users to click on it and get a poor user experience?
More info to this page is coming soon! Check back later.