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Top 5 Features Your Website Needs in 2020

Top 5 Features Your Website Needs in 2020
November 25, 2020

With online traffic skyrocketing, many business owners are redoing their websites to make sure that their websites look professional, are easy to use, and get them more exposure. There are important features that all websites should have to make sure they are great and up to date.

If you’re looking to have your website redesigned or are starting a new website contact us for a free overview call!

1. Mobile Responsive Design

It is imperative that your website is mobile responsive. This means that your website’s content adjusts based on the screen size of the user to ensure that your website looks great on all devices including massive desktop screens, laptops, tablets, and – very importantly – mobile phones.

For most websites, over half of the website traffic comes from mobile devices! Businesses cannot afford to give half of their users a poor use experience on their website.

At Talmudico, we often employ a mobile first perspective and first take into account what a new website design would look like on a phone before considering it on a computer.

2. SEO Optimized

What’s the point of a beautiful website if no one can find it? That’s where Search Engine Optimization (SEO) comes into play. SEO is the process by which a website is optimized to be found on search engines like Google.

Google Search plays a critical role in helping potential customers find reputable businesses like you. Having your website found at the top of Google for your target keywords will give you a major edge over your competitors by allowing you to attract tons of new customers that are searching on Google. The best part is that all the traffic you get from your Google rankings is absolutely free!

Customers also consider businesses ranked high on Google as more reputable and are thus more likely to actually do business with you.

Ranking high on Google requires a good SEO campaign that takes into account optimizing the on page SEO of the website including mobile design, title tags, headings optimizations, image alt tags, site structure, and more. However, off page SEO is vital in getting your website to rank high on Google.

If you’re looking for an SEO agency to help your website get found, contact Talmudico today to discuss your business.

3. Quick Loading Time

Nobody wants to wait for a webpage to load for 10 seconds. Most people will click off of a website if it doesn’t load right away. These high bounce rates also send a poor signal to Google that your website is not worthy of being ranked high.

Making sure your website loads quickly will not only improve the user experience of your website and make it more likely for customers to browse your site, it will also help your Google rankings.

4. A Website that Showcases Your Business!

You should not view your website as something that just needs to be done. You should make sure that it’s done right! The quality of your website should reflect the standards that your company lives up to.

Just like a retail store needs to look clean and professional, a website is the same way. Customers can tell when a business truly cares about the quality and professionalism of their website.

A website should showcase why customers should work with you. Whether you are rated 5 stars online, have 20+ years of experience, are top rated on HomeAdvisor, or A+ rated from the BBB; your website should demonstrate your credibility. It should also showcase any promotions that you offer such as “free consultation” or “free quotes” that make it more likely for visitors to convert into customers. It should also showcase photos of your work, team, and location.

Your website is the perfect place to show customers everything you want them to know about your business including why they should work with you.

5. Modern Design

Many websites were designed 10 years ago when the standards for web design were very different than they are today. Most old websites are extremely difficult to use on mobile devices and have very slow loading time. They also often use small fonts that are difficult to read and small images that don’t effectively highlight the photos.

A modern design gives your customers the impression that you are professional and up to date. They know that if your website is professional, modern and has attention to detail, they can expect the same professionalism when they work with you.

Talmudico is a web design agency based out of Ormond Beach, FL. Contact us for a free consultation today!

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