A mobile friendly website allows people to easily browse your website from their phone and tablet. More than that, it improves the user experience, design, and professionalism of the website.
A non-mobile friendly website that was built for usage on a desktop will make it more difficult for people to have a good experience using it from a mobile device.
According to Statista.com, in 2009, less than one percent of websites were viewed from a mobile device. In 2018, more than 50% of websites were viewed from mobile devices.
This number seems very large, but it makes perfect sense. It’s 2020, and around 80% of Americans own a cell phone. That means wherever 80% of Americans go, they have the ability to search the web and click on new websites.
If someone wanted to search for a reliable lawyer, they don’t need to have access to a computer. Now, they can just pull out their cell phone, search for an attorney, look at their website and contact them effortlessly. In 2020, it is absolutely necessary to have a mobile friendly website: just as it is necessary to own a cell phone.
Google is the largest search engine in the world. More than three quarters of web traffic, according to searchenginejournal.com, comes from Google. This is important, because Google announced that they will boost mobile friendly websites to the top of the search engine results. This means that if two identical websites were created – one that was mobile friendly and one that wasn’t – a potential customer is much more likely to find the mobile friendly website.
This means that people searching on Google (around 75% of people searching on the Internet) are less likely to see your website, because it is not mobile friendly. So, in addition to providing 50% of your users a poor experience, they will also have a much more difficult time finding you.
If you do not have a mobile friendly device, you can be losing more than half of your online customers. For these, you are losing a large slice of the pie to your competitors that do have mobile friendly websites.
Customer satisfaction is another key reason to have a mobile friendly website. Your customers no longer need to go to a computer every time they are looking for businesses like yours. Instead, they can easily search for it from their phones almost instantly. This gives your customers a sense of comfort working with you, because they can seamlessly navigate your website.
When people are searching for a business, they want to end the search as quickly as possible and find the right company to work with. A mobile friendly website can load much quicker than not mobile optimized websites. Studio98.com found that 57% of people click off websites if the website doesn’t load within three seconds. That’s an incredible number, and you don’t want to lose all that traffic!
If you competitors have mobile friendly websites, you are at a major disadvantage. A mobile friendly website can help you even the playing field or gain a large advantage over your competitors. It is likely that many of your competitors already have mobile friendly websites, so you need one in order to compete. If some of your competitors don’t already have a mobile optimized website, then you have an opportunity to stand out and take advantage.
You can lose a large amount of business due to the lack of a mobile friendly website. Likewise, a mobile friendly website can help you get a ton of new business! It's 2020 ,and if you don’t have a mobile friendly website, you are falling behind the competition. Really fast.